Each of the European countries boasts of its own style which does reflect the local culture in many ways. When it comes to the European fashion scene, people tend to think about the Netherlands, the Italians and the Spaniards. The Germans have a conservative style, the Italians have flair and the French are known for their joie de vivre. But it is London which was originally known as the fashion capital of the world. Think of all the brands that defined London – Burberry, Ben Sherman and Penguin to name a few. The men and women of London are willing to experiment with fashion and this helps to push their fashion forward and compels the world to take note of it.
The city of London is very smartly dressed and even the underground/tube looks like a mini fashion show. The London Fashion Weeks is one of the most anticipated events in the world fashion scene as it introduces a whole gamut of fresh and creative designers. You will get to know what to shop for the next season and the latest trends that will rule the London streets for a year or so. For the people of London, dressing is actually an art form and that is why London Fashion Week has assumed so much significance across the world.
London is famous across the world for presenting the most cutting-edge designers who are known for their original work. This actually makes the job of spotting the latest fashion trends in London an easier task. The creativity and the works are dazzling but it is very hard to imagine that you can actually wear everything that walks on the ramp. To put it simply, you do get the trends from the fashion shows and this lets you understand what the British people will strive to wear in the season.
The Latest Fashion Trends in London
We can classify the latest fashion trends in the following categories –
- Folklore Fantasy
There has been a rising trend for earthy textures and colors. It will seem like straight out of folklore and greatly removed from the clean lines and digital prints. Heavy embroidery is in this season but whether this will translate into high street fashion is easily debatable. The onus now is on high profile craftsmanship, pattern cutting and detailing.
- Royal Blue & Blood Red
Now this may not suit everybody but royal blue Mulberry suits are the in thing this season. Royal Blue was also popular during the New York Fashion Week and in London; it is all over the place. The designers have also used the oxblood red color liberally this season and many people have actually liked it. But people will be more inclined to use this color for accessories only. Royal blue is a very flattering color and one should learn to embrace it.
- Geometry on show
Yeah, this is weird but this trend is definitely in. The concept of geometry has been expressed through a number of interesting textures and prints. The origami-style folds has been successfully used on dresses and the effect has been totally stunning. The monochrome look has been dumped by almost all designers and the geometric shapes are now being used in the whole context of a softer look. The diamond shapes from the house of Louis Vuitton are back in vogue now.
- Layer matching
All the big labels in UK’s fashion capital have introduced outfits that have multiple matching layers. The matching scarf and coat combo is the most common and it was very popular on the ramp. Burberry has started it and we feel that it will be hugely popular on the high street. But this layer matching trend has been seen in other outfits as well. Skirts, tops and coats look particularly lovely and it us the impression of a wonderfully crafted multi-layer painting.
Well this is, perhaps, one trend we never wanted to see but this is the direction where the London fashion trend may actually head. It is all about multiple textures, complex layering and bold prints that will blow your senses away. In a nutshell, the designers are trying to squeeze in as many ideas as possible to get to the maximalist level. However, the results are not that bad; in fact, they are beautiful and alluring but may not suit everyone’s palate.
Where in London can you get the most Fashionable Clothes?
If you ever thought that locating the bestselling outfits in London would mean visiting the high profile shops like Zara and Mango, then you are terribly wrong. This is where London is so different from the rest of Europe. The vintage couture is available on the Carnaby Street and for bargain shopping one may visit Oxford Street. But if you are keen on buying the latest trending fashions then do visit any of the following spots –
The women’s department store is the best in the world today. There are as many as five stores in Oxford Circus alone which means that there is no shortage of options. The different H&M stores have different types of clothes but the one near the Oxford Circus tube station is the one where you will get all the trendiest clothes. This is the most popular shopping joint in London where you do not need to spend a fortune to buy the latest fashions.
The Mango Store is famous for all the cute dresses that are a rage this season. The designer wear will not burn your pocket and the shop is most frequented by the young generation. Here you might not get dresses which are straight from the ramp but then how many of those dresses can you really wear in real life? So for a more realistic choice of fashionable clothes, you are advised to walk into any of the stores of Mango.
Although this is a huge hit in London, Zara is actually Spanish clothing and accessories giant that has taken Europe by storm. It has a wide range of designer clothes but at extraordinary and pocket-friendly prices. The store will fulfill all expectations as they have a full range of clothing in Royal blue and matched layer – the craze of the season.
- Carnaby Street
If you ever wanted to buy designer jeans then this is the place you would like to be. You can buy the latest hippie wear and Diesel Jeans at good prices. It has the ultimate collection in street fashion and whatever you saw on TV in street wear, you will get it here.
- Top Shop
To tell you frankly, it is nowhere near Zara or Mango but the Top Shop makes this list as it has a massive collection of wonderful accessories and cheap T-shirts. You would want to load heaps of clothes in your car as they are very cheap but the place is actually famous for hats and scarves.
Who are the Top Sellers at the Moment?
UK boasts of a bunch of highly acclaimed fashion designers in the world. Some of these designers have attained iconic status and it would be safe to say that British people feel disheartened if they have not bought something for themselves from their revered collections. But who are the top sellers at the moment? Check it out.
- Christopher Bailey
He has become a household name after his wonderful work as the creative director of Burberry. People started noticing him from autumn 2004 after his creation of Burberry trench coat.
- Vivienne Westwood
She invented the punk uniform by collaborating with Malcolm McLaren. She has that famous shop (World’s End) in Chelsea where she created collections like Buffalo Girls, Let it Rock & Pirates. All these designs have become classics and challenged the common notion surrounding the world of fashion.
- Paul Smith
This Nottingham born designer struggled initially but he was the pioneer in re-introducing boxer shirts. The designer today boasts of some 300 shops across the globe and he is best known for his autumn/winter 2005 womenswear collection. He introduced fashionable clothing for men with his creation of python trousers and checked shirts.
- John Richmond
His eye-wear and underwear collections are much in demand in London. He has a worldwide network of showrooms where he displays his collection of leather biker jackets, pleated skirts (acid-orange) and long-line sweaters. He also owns a collection of fragrance and clothes for children but it is yet to take off.
- Julien MacDonald
His love for knitwear and red-carpet creations is well known and his catwalk antics have earned him the title of showmaster. He succeeded Alexander McQueen as the creative director of the well-known fashion house, Givenchy. In 2001 he was conferred the title of Designer of the Year. Even today he continues to showcase his offbeat and flamboyant collections in London and also taken care of his high street and fragrance lines.